Fashion Merchandising

A Fashion Merchanding career offers a variety of opportunities working for apparel retailers or wholesalers in the ever-changing, multi-billion dollar fashion industry. The program will provide you with the fundamentals of the fashion industry and the various computer software applications used by the Fashion Merchandiser.

You will learn how to develop,
analyze and implement effective
marketing strategies. By the end
of your training as a Fashion
Merchandiser, you will be able
to apply various learned skills
and techniques to produce
professional visual displays and
to buy, sell and promote fashion
products.

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Program Objectives

Produce Professional Visual Displays of Fashion Products.
Develop, Analyze and Implement Effective Marketing Strategies.
Develop skills and techniques in Adobe Illustrator, Photoshop and Web Design.
Predict Styles and Forecast Trends and Evaluate the needs of the Consumer and Target Market.
Buy, Sell, Promote and Distribute Fashion Products.
Plan, Manage and Promote a Fashion Show.
Manage an Operating Budget.

Program Overview

Diploma Program consisting of 3 Semesters, 900 Course Hours.
15 weeks per semester, total of 45 weeks for the full program.
Approximately 20 hours class time per week.

Fashion Marketing

Program Curriculum

Semester 1

Computer Techniques for Fashion
Fashion Marketing
Fashion History
Textiles and Fabrics
Public Relations and Event Planning

Semester 2

Fashion Styling
Accounting for the Fashion Industry
Fashion Show Production
Fashion Product Buying
Fashion Technology

Semester 3

Import/Export Distribution
Fashion Budget Planning
Sales Management
Consumer Behavior
Analysis of Trends
Professional Development
Digital Portfolio

Academic Year

January, May & September.

Admission Requirements

19 years of age or High School graduate.
Working knowledge of the English language.
Interview with Program Advisor.

Accreditation

Employement Opportunities

Fashion Stylist, Retail Buyer, Visual Merchandiser, Fashion Importer, Store Planner, Fashion Marketing Supervisor, Fashion Show Coordinator, Wholesale Agent, Fashion Promotion Events Coordinator.