Fashion Marketing
Diploma | Fashion Marketing


The Fashion Marketing program blends individual creativity with a keen sales orientation. The program exposes students to the apparel industry from a business standpoint, offering them the knowledge and skills needed to effectively market companies, create advertising campaigns and identify appropriate messaging to target demographics. After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites.

If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing diploma program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.

* Credentials and experience levels vary by faculty & instructors.

** This program is delivered by The Art Institute of Vancouver Inc., PTIB Designated Institution ID-00045 and located at 2665 Renfrew St, Vancouver, BC, V5M 0A7. LaSalle College and the LaSalle College logo are trademarks of LaSalle International Inc. and used under licence by The Art Institute of Vancouver Inc.

Students are introduced to foundation skills such as colour theory, fashion sketching, costume history, digital imaging and introductory retail skills. 

They later move on to topics such as concepts and trends in apparel, merchandise management, textiles and fabrics, advertising and marketing, elements of retail operations and technology, manufacturing, retail mathematics, consumer behaviour, business ownership, media buying, human resources, accounting, store planning and lease management. 

Prior to graduating, students concentrate on developing a portfolio, securing an internship, and turn to topics on e-commerce and web marketing.

This program consists of 90 credits over 6 quarters.

The faculty encourages creativity and provides the opportunity for students to learn hands-on skills using traditional tools as well as industrial equipment similar to those found in the fashion design field. 

The combination of professional marketing skills and technical knowledge is designed to prepare students to seek entry-level positions in the fashion industry such as a retail management, visual merchandisers, assistant merchandise buyers, and store planners.

  • Colour Theory
  • Digital Imaging
  • Survey of the Fashion Industry
  • Textile Fundamentals
  • History of Fashion
  • Digital Illustration for Fashion
  • Trends and Forecasting
  • Professional Development and Portfolio
  • Fundamentals of Marketing
  • Introduction to Fashion Marketing
  • Fundamentals of Advertising
  • Business Fundamentals
  • Consumer Behaviour
  • Brand Strategy
  • Brand Marketing
  • Principles of Market Research
  • Media Planning and Buying
  • Business Communications
  • Public Relations
  • Visual Merchandising
  • Sales and Event Promotion
  • Merchandise Management
  • Event and Fashion Show Production
  • Current Designers
  • Fashion Writing
  • Retail Mathematics
  • International Marketing
  • Website Development
  • E-Business and Marketing
  • Fashion Design Elective