Fashion Marketing - Buyer's Profile
E-Learning | Fashion Marketing - Buyer's Profile


The Fashion Marketing—Buyer’s Profile program is geared towards teaching you an exciting profession where you can expose your talent, and even influence future fashion collections!

As a buyer, you will select and purchase clothing as well as accessories for a boutique’s specific clientele. Your intuition and sense of aesthetic will be useful to analyze and predict fashion trends.

Prepare yourself for the exciting, competitive and multi-faceted world of fashion!

  • High-quality training with rich media content. 
  • Continuous evaluation of your understanding of the subject at hand. 
  • A variety of courses available remotely. 
  • A combination of virtual classes, self-guided training, and homework for a minimum amount of class hours and a maximum amount of freedom. 
  • Virtual evening classes.
  • Length of program: 16 months. 20 hours/ week of work (includes self-guided training, virtual classes and individual study time).


If you have these qualities or skills, then a career in Fashion Marketing may be for you! 
  • Creativity 
  • Aesthetic sensibility 
  • Artistic ability 
  • Interest in public relations and teamwork
  • Dynamism and initiative
  • Interest in business Strong interest in fashion and everything connected to it 
  • An ability to communicate with and convince people
  • Simply Accounting
  • Fibre and textile kit
  • Purchase, sale, promotion and distribution of fashion merchandise
  • Predicting styles & trends
  • Evaluating target clientele needs
  • Managing communication
  • Managing marketing strategie
  • Computer with 64 bits 3GHz processor or Mac Intel
  • Windows 7 or higher or Mac OS v.10.7 or higher 
  • Minimum 4GB of RAM
  • Hard Drive 500GB 
  • Graphics Card compatible with Autocad
  • High Speed Internet access
  • Internet Browser
  • Screen with minimum resolution of 1080 x 900 (1280 x 1024 recommended)
  • Sound Card, headphones and microphones
  • Flatbed Scanner
  • Adobe Flash Player (most recent update);
  • Flat scanner 

Students are responsible for ensuring compatibility with the software.

Semester 1 
  • The History of Fashion
  • The Marketing of Fashion
  • Fashion Occupations
  • Fiber & Textile Analysis
Semester 2

  • Principles of Accounting
  • Analysis of Styles & Trends
  • Planning a Selection of Clothing and Accessories
  • Developing an Exclusive Clothing Strategy

Semester 3 

  • Choosing a Selection of Clothing and Accessories
  • Prospecting for Clients and Suppliers
  • Introduction to Financial and Budgetary Planning
  • Approaches to Planning

Semester 4 

  • Managing a Sales Force
  • Managing Fashion Merchandise
  • Import/Export Distribution
  • Integration Project