Fashion Merchandising

Fashion constitutes a multi-billion dollar industry and spans out across the four corners of the globe. If you are business-savvy, have a passion for fashion and a creative mind, the Fashion Merchandising Program will take your talent to the next level. From the local to the international arena, fashion merchandisers work for apparel retailers or wholesalers to develop, analyze and implement effective fashion marketing strategies.

Graduates of this program not only buy, sell and promote fashion products  but also grasp the fundamentals of the fashion industry, manipulate current computer software applications used in the field and produce professional visual displays.

LaSalle College Vancouver

Program Objectives

  • Produce professional visual displays of fashion products.
  • Develop, analyze and implement effective marketing strategies.
  • Learn how to use Adobe Illustrator, Photoshop and Web Design.
  • Forecast styles and trends.
  • Evaluate target market needs.
  • Buy, sell, promote and distribute fashion products.
  • Plan, manage and promote a fashion show.
  • Manage an operating budget.

Fashion Marketing

Program Overview

The Fashion Merchandising Program consists of 3 semesters, 15 weeks per semester for a total of 45 weeks.
By the end of the program, you will have completed 900 hours which amounts to 300 hours per semester or 20 hours per week that entitles you to a diploma in Fashion Merchandising.

Academic Year

January, May & September.

LaSalle College International

This program is also offered at LaSalle College in Montreal. Check their Fashion Marketing program.

Program Curriculum

Semester 1

  • Computer Techniques for Fashion
  • Fashion Marketing
  • Fashion History
  • Textiles and Fabrics
  • Public Relations and Event Planning

Semester 2  

  • Fashion Styling
  • Accounting for the Fashion Industry
  • Fashion Show Production
  • Fashion Product Buying
  • Fashion Technology

Semester 3 

  • Import/ Export Distribution
  • Fashion Budget Planning
  • Sales Management
  • Consumer Behavior
  • Analysis of Trends
  • Professional Development
  • Digital Portfolio

Fashion Marketing

Admission Requirements

  • You must be 19 years of age or a high school graduate.
  • You must have working knowledge of the English language.
  • You must pass an interview with the program advisor.

Accreditation

PCTIA Accredited eqa

Fashion Marketing

Employment Opportunities

  • Fashion Stylist
  • Retail Buyer
  • Visual Merchandiser
  • Fashion Importer
  • Store Planner
  • Fashion Marketing Supervisor
  • Fashion Show Coordinator
  • Wholesale Agent
  • Fashion Promotion Events Coordinator

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Mexico
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Other partnerships :
  • Tizi Ouzou, ALGERIA
  • Jeddah, SAUDI ARABIA
  • Suzhou, PR, CHINA