Program Overview

• High-quality training with rich media content.
• Continuous evaluation of your understanding of the subject at hand.
• A variety of courses available remotely.
• Freedom to build your life around the deadlines set by the program.
• Virtual evening classes.
• Length of program: 16 months.
• 20 hours/ week of work (includes self-guided training, virtual classes and individual study time).

Skills

If you have these qualities or skills, then a career in Fashion Marketing may be for you!

• Aesthetic sensibility
• Creativity
• Interest in public relations and teamwork
• Dynamism and initiative
• Interest in business
• Strong interest in fashion and everything connected to it
• An ability to communicate with and convince people

Program Curriculum

• History of Fashion
• The Marketing of Fashion
• Fashion Occupations
• Fiber & Textile Analysis
• Analysis of Styles and Trends
• Principles of Accounting
• Prospecting of Clients & Suppliers
• Developing an Exclusive Clothing Strategy
• Introduction to Financial and Budgetary Planning
• Planning the Assortment of Fashion Clothing and Accessories
• Sales Force
• Approaches to Planning
• Import/Export Distribution
• Choosing a Selection of Clothing & Accessories
• Managing Fashion Merchandise
• Integration in the Workplace

Consult our self-guided training catalogue if you want to take any of these courses individually (without earning a diploma).

Follow this link for a detailed course list.

Accreditation

Employment Opportunities

After completing the Fashion Marketing E-learning program, you will have earned your diploma from LaSalle College, and gain access to the following fields of employment:

• Purchase, sale, promotion and distribution of fashion merchandise
• Predicting styles & trends
• Evaluating target clientele needs
• Managing communication
• Managing marketing strategie