LaSalle College Vancouver’s Fashion Merchandising Alumni launches ethical fashion apparel for children
Fashion Merchandising success story

Alumni launches ethical fashion collection

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July 14, 2016

Jo Warburton, our graduate from Fashion Merchandising program has recently co-founded Jammy & Co, and ethical fashion brand that specializes in Children’s apparel.

Jo studied fashion merchandising at LaSalle College. She met some classmates from other countries such as Brazil, Mexico and Colombia, whose families run business in textile and clothing production back home. She then put together her marketing background and knowledge she learned in the Fashion Merchandising program, connected all the resources and built them into this brand - Jammy & Co.

The name “jammy”, pronounced (jam-ee) is word play on the two co-founders’ names – Jo and Sammy. It is also short for pajamas, also means lucky in British slang. At Jammy & Co, all the products are handmade and ethically manufactured hence encouraging local communities. To ensure their clothing does not irritate or aggravate child's sensitive skin, they opt for natural fabrics, predominantly cotton as the base material. They aim to provide clothing that is comfortable to wear and be active, while still maintain a strong design aesthetic and modern edge.

Their goal is to collaborate with other moms/women entrepreneurs with small manufacturing units around the globe to curate a collection of refreshing, on-trend pieces with the sophisticated modern mama in mind. Their product range includes sleepwear, resort wear and they even have a dress shop for little girls.

Check out their newest collection here:

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