Vancouver, BC: With the rise in DIY and thrifting, the Fashion Marketing class at LaSalle Vancouver held a Pop-Up Shop on August 2nd 2016 to prove a point that fashion doesn't necessarily need a sky-high price tag.
The objective of this class assignment was to encourage students to put what they have learned in class into practice, working as a team to create an event utilizing their marketing techniques in sales and event promotion activity. At LaSalle, we believe it is crucial that all our students, regardless of their field of study, learn the know-how and gain real-life experience in marketing. They were able to successfully execute their creative marketing skills, promote sustainability, and apply techniques that will assist them in promoting their own brand in the future. After the event, students also conducted a Marketing Analysis business report, providing critical reviews and suggestions for future events.
About the Fashion Pop-Up Shop
Is fashion simply only about expensive luxury brands? What about sustainability and charity angles? Today's consumers are increasingly interested in brand values and mindful purchasing, so LaSalle Vancouver's Fashion Marketing students decided to hop on this eco-friendly train. They reached out to the local community and collected pre-loved fashion items, books, and home furnishings in good condition. All items were strategically priced under $10. All proceeds raised were donated to www.covenanthouse.org, a local charitable organization that gives a hand up, not a handout, to Vancouver's street youth.
Let's give a big shout out to everyone who was involved. Thank you for your time, efforts and donations that helped both our students and www.covenanthouse.org prove that fashion, indeed, has a heart.