The buyers are the real power players in fashion. They have their finger on the pulse of the industry, working directly with design houses and retailers to buy clothes and accessories for the consumers. Their influence is so strong that buyers can even determine what is sent down the runway in upcoming seasons.
Being a buyer requires a refined understanding of fashion – both its rich history and, of course, its future. Buyers are acutely aware of what’s next and know how to fill a major retailer or small boutique with clothes that will inspire and motivate their customers.