The pandemic has imposed challenges for so many organizations this year, and it is in times like these where we can make a difference. Our Graphic Design faculty and students used this time to support local business through the pandemic and into recovery during the past months.
During our Sustainable Design Leadership class earlier this year, our Graphic Design students, led by Darinka Aguirre, were asked to find a real non-for-profit client and work for them as volunteer graphic designers for 3 months – to design for the community.
The class came up with a number of design pieces, many of them which have already been published and are distributed around Vancouver or British Columbia. Some of the clients include BC Women’s Hospital, UBC Hospital, Vancouver Rape Relief, Vancouver Symphony Orchestra (Music School), FurBearer Defenders, SWAN Vancouver, Vancouver Horror Show, Mount Pleasant Business Improvement Association, Animal Welfare, among others.
One example was student’s Katherine Dunford's work with Mount Pleasant Business Improvement Area (B.I.A.), which assists in community building, organizing social events and heritage commemoration, among other things for the neighbourhood. Katherine’s graphic design work is currently part of a campaign to promote spending in the Mount Pleasant neighbourhood in order to help businesses impacted by the COVID-19 lockdown.
The project required to apply MPBIA design standards to a Vancouver-wide campaign proposal, including creating a variety of applications with the designs. Items created included icons, buttons and stickers, social handouts, floor decals, wall and window decals, street light banners, and a sandwich-board poster. Katherine's work was placed all over the Broadway corridor - Main Street area.
Katherine Dunford is expected to graduate in December 2020 from LaSalle College Vancouver’s Bachelor of Design in Graphic Design program.
This is an experience like no other for the students. Industry experience and connections are so important in the field, that building these this early in their careers while they complete their program is key in preparing our students for success.